To learn more about the work I've done, ask me for an updated copy of my resume. Drop me an email.
External Affairs Officer, World Bank Group (2024 - Present)
I lead the communications function and IBRD knowledge engagement for the World Bank office in Malaysia as part of the External and Corporate Relations (ECR) team in East Asia and Pacific.
Partner, Write Stuff (2015 - Present)
Write Stuff is a boutique content marketing agency that provides a range of content services to clients around the world, including Google Cloud, The Red Clinic, Rinoceronte Films, World Bank Group, and more.
As a partner, I particularly enjoy working on projects that involve:
Micro copywriting (UI/UX)
Producing white papers and reports
Ghostwriting for C-level execs and founders
Partner, Nasi Forge (2022 - Present)
Nasi Forge is a software development agency that crafts digital solutions for growth-ready organisations.
The name, Nasi Forge, is a combination of words from two languages – nasi, which is the Malay word for “rice” and forge, which can mean “to create” or a place in which something is created.
What this means: We create products, software, and tech that put food on the table ie. generates revenue for your business and ours.
Senior Content Writer, 2X Marketing (April 2022 - August 2024)
2X is a B2B marketing-as-a-service firm that provides end-to-end B2B marketing expertise, from strategy to execution.
At 2X, I:
Researched and planned account-based marketing and/or demand generation campaigns, developing content plan based on goals and available resources
Managed a team of creatives for content production, partnering with strategic campaign managers and governance to develop product go-to-market strategies for clients across a range of industries including:
Cellebrite: Digital forensics
ConnectWise: Cybersecurity and IT solutions
Impartner: Partner relationship management
Infor: Enterprise resource planning
Unifocus: Workforce management
Spearhead AI program for content and produced training materials, as well as collaborated with an AI solution's client success team to develop custom templates for specific use cases
Program Manager, Projek Dialog (2020 - 2021)
Projek Dialog is an NGO that aims to foster intercultural, interfaith and interracial dialogue in Malaysia through non-threatening means.
I led two projects with 6-figure funding each:
🌈 Diverse Voices (Project Manager)
A year-long program to promote religious freedom and diversity in Malaysian media. As part of this program, I:
administered grants and mentored creators, who produced podcasts, videos, long-form articles and interactive microsites
produced a report on religious freedom in Malaysia
designed posters and edited videos
👹 Leveraging Media for Advocacy Objectives (LMAO) – Lab Director
A six-month research project on the use of memes and Tik Tok for advocacy. For this project, I:
wrote the grant proposal and prepared the budget
developed research questions and methodology
presented reports and findings to sponsors
Co-founder, Bayu Harvest (2019 - 2020)
Bayu Harvest is a social enterprise that I co-founded with the aim to connect smallholder farmers from Sabah (Borneo) with buyers from all over the world.
We started right before the pandemic hit, which eventually led to us winding up, but I got the opportunity to:
learn about village agricultural practices in Sabah
deep dive into social enterprise operations
design UI/UX wireframes for our website and progressive web app
present our solution to international leaders during a senior leaders meeting at the Asia-Pacific Economic Cooperation (APEC) 2020
While we were operating, we won the APEC Digital Prosperity Award in 2019..
Fractional Content Marketer, Independent (2015 - 2019)
During this period, I took on fractional marketing roles at startups such as Fave (previously KFit), NEXT Academy, and BloomThis.
I also bootstrapped an e-commerce company with $2,000 capital and was able to achieve a six-figure revenue within the first year, with only organic marketing (PR, SEO, social media). After selling the business, I took a gap year, spending time in roles that were out of my wheelhouse including:
bartender
hair model
podcaster
Manager, Corporate Responsibility, RHB Banking Group (2014 - 2015)
RHB Banking Group is a multinational regional financial services provider providing fully integrated financial services. It is ranked among the top banks in Malaysia and with a significant presence in the ASEAN region.
During my stint in corporate responsibility, I enjoyed:
learning about corporate governance
researching best practices for sustainability
drafting the ESG policy for the banking group
Journalist, Star Media Group (2010 - 2014)
The Star (daily) and Sunday Star are Malaysia's most widely-read English-language daily and Sunday newspapers.
I was a fresh graduate with a science degree who wanted to work in media, so I began my career at The Star as an executive during which I:
curated content for education pullouts
managed nationwide editorial coverage for Mighty Minds, a science, math and general knowledge competition across 14 states and federal territories in Malaysia
managed the digital component of a high school pullout (website and social media)
Later as a journalist, I covered the education beat, writing news and feature articles about:
education ministry policies, blueprints and plans
the education industry in Malaysia
research (butterfly biodiversity) and discoveries (dinosaur fossil!) by academic researchers in Malaysia
PhD (Arts and Social Sciences) at Monash University (2023 - Present)
My research project began as an exploration of the monstrous-feminine in Malaysia, considering manifestations of feminine monstrousness on screen and in digital media with the aim to answer the following question: How does the monstrous-feminine manifest and problematise notions of modernity in Malaysia?
Master of Research (Social and Behavioral Science) at University of Nottingham (2020 - 2022)
My dissertation titled "Alternatives to Freedom: Expressions of Empowerment in the Malay Female Body" explores a range of Internet platforms including blogs, social media, and video platforms to look at how the Malay/sian female body is deployed and manifests in the three registers of Lacanian psychoanalysis – the Imaginary, the Symbolic, and the Real. Its goal is to examine the contradictions between typical English-language, liberal narratives and Malay-language, supposedly conservative sex discourse taking place online, in order to propose an alternative form of women's empowerment that does not necessarily conform to feminism in general.
Bachelor of Science (Biotechnology) at Monash University (2007 - 2009)
Member, Digital Makers Asia Pacific (2021 - Present)
DMAP is a community of software engineers, designers, and developers including APEC App Challenge alumni who empower digital innovation across the Asia-Pacific region through policy, community outreach, mentorship and education. We focus on long-term solutions that bridge communities with policy makers.
As a founding member, I:
mentored teams participating in the APEC App Challenge
participated in regional dialogues related to tech accessibility and policies
Co-organizer, Rails Girls (2015 - 2017)
An international organization founded in Finland, Rails Girls aims to give tools and a community for women to understand technology and to build their ideas.
As a co-organizer of the Malaysian chapter, I:
led fundraising campaigns
managed content and public relations
Jasper Certification, Jasper
I can comfortably use Jasper, an AI copilot for enterprise marketing teams, to produce content for marketing.
APEC Digital Prosperity Award 2019, APEC
In 2019, I received this award for building Bayu Harvest, an ecommerce progressive web app for smallholder farmers in Sabah, Malaysia.