I’ve been watching live streams for a while – mostly videos of people eating or gaming. And in the last few months, have tentatively ventured into creating my own live videos as well.
Live videos – especially those on Instagram and Facebook – are amazing because you don’t have to pay to push your content (at this time). At the same time, you’ll be able to spark deep and meaningful engagement among your followers.
We’ve probably read the stats about how people prefer watching videos to reading articles, and that they prefer live content to pre-recorded content. I won’t repeat all that.
But I’ve gotten some good results from live videos. It’s certainly a great addition to your marketing toolbox.